Client
Xbox
Athlete
Cristina Gutiérrez, Ana Carrasco y Virginia Torrecilla
Discipline
Dakar, Motorsports, football
LET'S STREAM?
Xbox asked us to bring visibility to their PC Game Pass product. So, we devised a simple yet effective action with a fun thought: "Let's bring together the gaming world of streamers with the freshness and closeness of our country's elite athletes." If you have an incredible product, you have to communicate it to users in the most personal and effective way—#PCGameTalks, presented by the streamer Elisa Waves on the Twitch platform
+450K
Instagram Account Reach
+ 100K
Interactions
+ 150K
Streaming Views
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Irene Paredes and Lucía Ybarra
The professional Football Club Barcelona player and the international indoor hockey player completely changed their lives the moment Mateo arrived.
Do you want to know their story?
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