Grefusa has developed a snack with a repugnant taste and smell called "Haties: the taste of hatred" to raise awareness about the unpleasant flavor that hatred leaves in different aspects of our lives. With the aim of randomly distributing this product to the public and conveying the message that when we all experience the taste of hatred, we should empathize with those who endure it, the brand enlisted the participation of two renowned football players: Claudia Zornoza and Rocío Gálvez.

Together with them, the brand organized an event in the locker room of a youth football team in Madrid, where the players distributed several bags of chips, allowing people to taste the flavor of hatred.