WOMEN WHO INSPIRE
Recognizing and valuing success stories in women's sports is more important than ever. With this idea in mind and together with the Sprinter brand, we teamed up to bring a collaboration with two great athletes: Nicole Traviesa, a paddle tennis player, and Marta Corredera, a professional soccer player.
Both shared their personal stories, from the most challenging obstacles they have faced throughout their careers to the women who inspired them in sports.
With this project, we aimed not only to inspire but also to demonstrate that the path to success is filled with effort and dedication, highlighting the importance of perseverance and pride in women's sports.
+ 100K
users reached
+ 10K
interactions