As a company, Sprinter's core business is sports, but in this case, they wanted to go a bit further. They aimed to demonstrate to their customers the value of effort.

With that statement, we understood it clearly. Is there anyone who dedicates more effort than a mother? And what if she is also an elite athlete at the same time? With this elite athlete campaign, they provide their perspective on how to balance being at the top of a sport and being the best mother in the world.