OUR PUMA ATHLETE

We had to turn a message into entertainment, connecting with the audience through a renowned athlete with a direct message that brings PUMA products closer to consumers. At WOT, we created a content strategy on the Instagram social network, where the Spanish athlete Carmen Ramos would generate content for over half a year for PUMA and SPRINTER, highlighting the key features of their products for athletes.

Gemma Mengual

European, world, and Olympic synchronized swimming medallist, retired to become a mother, and returned to compete in the Rio Olympics.
An incredible story you can't miss!

Irene Paredes and Lucía Ybarra

The professional Football Club Barcelona player and the international indoor hockey player completely changed their lives the moment Mateo arrived.
Do you want to know their story?

Marta Arce

Paralympic athlete in Judo for visually impaired individuals, has participated in four Paralympic Games: Athens, Beijing, London, and Tokyo. Mother of three children, her story is characterized by resilience.
‍Want to know more?

Gemma Arenas

Elite athlete, seven-time international with the Spanish Trail Team, and two-time world runner-up, Gemma always tries to bring her two children with her to the races. A story of effort and dedication that's truly fascinating.
Get to know her!