International campaign introducing the new VIVID Spark boots, to be worn by New Balance athletes in the 2022 Women's Euro Cup in England during July. The goal was to promote the new boots through their brand ambassadors: Claudia Zornoza (Real Madrid CF), Sheila García (Atlético de Madrid), and Tatiana Pinto (Levante UD). A photo and video shoot, along with exclusive content for TikTok, were conducted. Additionally, New Balance had a clear objective: to bring the best qualities of their boots to the media. WOT handled the press office for the action, achieving significant media penetration.