SUSTAINABLE 574 LINE

Challenged by New Balance to showcase their sustainable clothing and sports line through one of their global ambassadors, Claudia Zornoza.

Our idea was to close one of the brand's boutique gyms and create audiovisual content with the athlete to impact both media and digital platforms.

Once created, we launched the press office to maximize the campaign results.

The result was a success!

+30

MEDIA IMPACTS

+ 10K

VIEWS

+ 70K

INTERACTIONS

Gemma Mengual

European, world, and Olympic synchronized swimming medallist, retired to become a mother, and returned to compete in the Rio Olympics.
An incredible story you can't miss!

Irene Paredes and Lucía Ybarra

The professional Football Club Barcelona player and the international indoor hockey player completely changed their lives the moment Mateo arrived.
Do you want to know their story?

Marta Arce

Paralympic athlete in Judo for visually impaired individuals, has participated in four Paralympic Games: Athens, Beijing, London, and Tokyo. Mother of three children, her story is characterized by resilience.
‍Want to know more?

Gemma Arenas

Elite athlete, seven-time international with the Spanish Trail Team, and two-time world runner-up, Gemma always tries to bring her two children with her to the races. A story of effort and dedication that's truly fascinating.
Get to know her!