LAUNCH AMBASSADOR

In July 2022, the new F1 game was launched for all gaming platforms (PS, Xbox, and PC), and EA Sports wanted to do it in a special way. An event was held, divided into two moments: a press meeting and another meeting with influencers. For this, they had a high-profile ambassador, Cristina Gutiérrez, a Dakar rally driver, to amplify the news of the game's launch.

One-to-One Interviews

+ 70

Press Impacts

+2.100

User Mentions

Gemma Mengual

European, world, and Olympic synchronized swimming medallist, retired to become a mother, and returned to compete in the Rio Olympics.
An incredible story you can't miss!

Irene Paredes and Lucía Ybarra

The professional Football Club Barcelona player and the international indoor hockey player completely changed their lives the moment Mateo arrived.
Do you want to know their story?

Marta Arce

Paralympic athlete in Judo for visually impaired individuals, has participated in four Paralympic Games: Athens, Beijing, London, and Tokyo. Mother of three children, her story is characterized by resilience.
‍Want to know more?

Gemma Arenas

Elite athlete, seven-time international with the Spanish Trail Team, and two-time world runner-up, Gemma always tries to bring her two children with her to the races. A story of effort and dedication that's truly fascinating.
Get to know her!