Siente el ritmo
Málaga is the birthplace of golf, and in 2023, the Andalusian city had the privilege of hosting the Women's Golf World Cup, welcoming the Solheim Cup. In connection with this event, the Malaga airport received a thousand passengers passionate about this sport, and Dufry, in collaboration with Aena, seized the opportunity to create a distinctive and eye-catching initiative for their customers.
During the week leading up to the world championship, the renowned golfer Carlota Ciganda joined the Málaga Dutyfree store for a day, challenging passengers to play golf with her. And that's not all; travelers with the best accuracy were rewarded with prizes.
10.000
IMPACT ON PASSENGERS
15.000
Impact on the digital sphere
1000
content interactions