Client
Corny
Athlete
Alazne Aurrekoetxea, Lucía Martiño, Nicole Traviesa and Marta Casado
Discipline
Surf, Paddle, and Paralympic Athletics
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TASTE THE POWER

Digital campaign to celebrate the launch of Corny's new protein bars with 0% added sugars.

The goal of this campaign was to raise awareness and increase the sales of these new bars. To achieve this, we collaborated with Alazne Aurrekoetxea, Lucía Martiño, and Marta Casado. The athletes created a series of content under the hashtag #TasteThePower on their social media, showcasing how Corny's new bars are the perfect ally, wherever you are.

+ 200K
views
+ 150K
users reached
+ 10K
interactions
Gemma Mengual

European, world, and Olympic synchronized swimming medallist, retired to become a mother, and returned to compete in the Rio Olympics.
An incredible story you can't miss!

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Irene Paredes and Lucía Ybarra

The professional Football Club Barcelona player and the international indoor hockey player completely changed their lives the moment Mateo arrived.
Do you want to know their story?

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Marta Arce

Paralympic athlete in Judo for visually impaired individuals, has participated in four Paralympic Games: Athens, Beijing, London, and Tokyo. Mother of three children, her story is characterized by resilience.
Want to know more?

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Gemma Arenas

Elite athlete, seven-time international with the Spanish Trail Team, and two-time world runner-up, Gemma always tries to bring her two children with her to the races. A story of effort and dedication that's truly fascinating.
Get to know her!

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Ana Carrasco
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Virginia Torrecilla
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Virginia Torrecilla & Jorge Amor
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Bomba Hache & Telmo Trenado
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Meli Gretter & Croquetamente
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