Client
Corny
Athlete
Alazne Aurrekoetxea, Lucía Martiño, Nicole Traviesa and Marta Casado
Discipline
Surf, Paddle, and Paralympic Athletics
TASTE THE POWER
Digital campaign to celebrate the launch of Corny's new protein bars with 0% added sugars.
The goal of this campaign was to raise awareness and increase the sales of these new bars. To achieve this, we collaborated with Alazne Aurrekoetxea, Lucía Martiño, and Marta Casado. The athletes created a series of content under the hashtag #TasteThePower on their social media, showcasing how Corny's new bars are the perfect ally, wherever you are.
+ 200K
views
+ 150K
users reached
+ 10K
interactions
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